Module 10: New York School Discussion

Read and watch information about Rand at the following sources:

Read:

Communication Arts magazine Links to an external site..

Watch: 

Paul Rand's Book Jackets and Covers Links to an external site. from SVA MFA Design Links to an external site. on Vimeo Links to an external site..

Questions

(assign 1 student per question)

1. How did Rand learn how to design and about design?
2. What art movements did he incorporate into his work?
3. How was his work different from ITS? Use one specific work as an example.
4. What are some of the notable corporate identities he designed? Choose one and describe how it is reflective of the International Typographic Style.
5. He wrote a couple of influential books on design. Choose one and give a summary of it. Include a quote or two that you feel is especially relevant to how we approach design today.

Read:

Remembering Saul Bass: The Designer Who Changed Cinema Links to an external site.

Watch:

Read:

Elaine Bass - Art of the Title Links to an external site., to learn about the role his wife played in the work they created.

Questions

(assign one per student)

1. How did Saul learn how to design? Include at least one mentor of his.
2. What was Saul Bass’s approach to poster design? Use one specific work as an example to describe his approach.
3. What was Saul Bass’s approach to movie title design? Use one specific work as an example to describe his approach
4. Describe the influence his work has had on movie title design for the past 50–60 years.
5. What are some of the notable corporate identities he designed? Choose one and describe how it is reflective of the International Typographic Style.
6. Bass won an academy award for a short film. What was the title of the film and write a synopsis of what it was about?
7. How did his wife collaborate with him in their work?

To hear the pronunciation of Cipe Pineles, click play.

Read:

Cipe, the prototype: Type Magazine

Cipe Pineles Burtin: ADC Global Awards & Club

Cipe Pineles Biography Links to an external site.

How Cipe Pineles Paved the Way for Female Designers Links to an external site.

Questions:

1. Provide some background on Cipe’s early life: where was she from and how did she get to America? Where did she go to school?
2. What was the first magazine she worked for and who was her Art Director? Use one specific work as an example to describe her approach.
3. What was her work like for Seventeen?Use at least one specific work as an example to describe her approach.
4. What was her work like for Charm?Use at least one specific work as an example to describe her approach.
5. Research and write about Pineles’ work later in her career for the Lincoln Center and Parson’s School of Design.
6. How did Cipe Pineles’ career and work pave the way for designers like Bea Fietler, Catherine McCoy, Paula Scher, Louise Fili? 

Read:

How Steinweiss changed the way we buy music Links to an external site.

Watch at least Part 1: 

If you need to log into Vimeo to watch the video, you can create an account for free.

Questions:

1. Give some background on the educations/early years of Steinweiss’ career
2. What were record album covers like before Steinweiss?
3. How did he change the way records were bought?
4. Choose one of his album covers and describe elements that are similar to the International Typographic style
5. Choose one of his album covers and describe how it differs from the International Typographic Style.
6. What influence of his do you think is still evident on album covers today? (Consider visual representations on Spotify and Apple Music)